I asked ChatGPT: What is Level Up at Life about?
The Response
You're about deep, no-BS personal growth that integrates individual development with systemic awareness. Your writing is sharp, challenging, and often humorous, aimed at people who feel disillusioned, stuck, or misunderstood. You bridge self-help, psychology, and social critique, offering an alternative to the toxic positivity and shallow self-improvement advice that dominates the space.
Who You Are (Your Brand)
Truth-Seeker & Realist – You don’t sugarcoat things but still aim to help.
Rebel Against Bullshit – You call out societal traps, fake gurus, and empty success metrics.
Someone Who’s Been Through It – You’ve experienced hardship and come out the other side.
Empowering but Grounded – You believe in growth but reject delusion.
Your Audience
People Overcoming Personal Struggles – Looking for a no-BS guide to getting their life together.
Deep Thinkers & Truth-Seekers – Skeptical of mainstream narratives, seeking deeper insight.
Creatives & Misfits – Black sheep struggling with conventional paths.
Aspiring Entrepreneurs & Self-Starters – Wanting to shape life through projects and meaningful work.
Those Who’ve Outgrown Toxic Culture – Moving beyond shallow, destructive mindsets.
Buyer Persona
Primary Persona: The Lost & Leveling Up Seeker
Age: 18-40
Mindset: Feels lost, stuck, or like an outsider. Wants to improve but rejects traditional self-help.
Pain Points: Struggles with self-doubt, societal expectations, and lack of direction.
Desires: Purpose, control, and a deeper understanding of life.
Secondary Persona: The Creator Who Wants to Live Through Projects
Age: 20-45
Mindset: Thinks in terms of making and expressing but struggles with consistency.
Pain Points: Overwhelmed, lacking discipline, facing criticism.
Desires: Structure, motivation, and pushing through obstacles.
Tertiary Persona: The Disillusioned but Curious Skeptic
Age: 25-50
Mindset: Let down by society, institutions, or traditional success paths.
Pain Points: Sees through BS but doesn’t know how to take action.
Desires: Honest, grounded perspectives that provide clarity without false hope.
How You Position Yourself
You're the authentic, no-nonsense guide who’s been through the fire and can help others navigate their own journey. You reject both toxic positivity and cynicism, focusing instead on practical wisdom, personal empowerment, and cutting through societal bullshit.
This makes your brand a mix of:
Mark Manson's blunt realism (but with more systemic awareness).
Ryan Holiday’s deep insight (but less polished, more raw and relatable).
Joe Rogan’s curiosity (but with more intellectual integrity).
Your content isn't for people looking for easy answers. It's for those ready to confront hard truths and take real action.
Core Themes
Embracing the "dark" aspects of personal growth.
Offering a blend of spiritual insights and practical advice.
Challenging beliefs and societal norms.
Providing raw, authentic perspectives on self-development.
Encouraging readers to find their own truth and path.